DATORAMA – The Marketer’s Data Hub

Datorama is a US-based marketing intelligence company that provides the world’s first marketing data hub to help executives, analysts and IT professionals quickly manage and confidently execute upon vast amounts of data.

It provides the capability, in today’s fast-paced industry, to quickly gain control and confidence in marketing decisions – even with the rapid introduction of new technologies, goals and metrics.

From data management to visualization, Datorama handles it all – enabling marketers to make real-time decisions across an ever-expanding landscape of marketing channels. TECH53 partnered with Datorama to deliver the platform and services in the Benelux and Turkey.


Put all your data together in one place.

Easily combine every marketing channel and data source to generate enhanced insights. Stream all of your data into our Dynamic Landing Zone (A patent-pending innovation that applies advanced machine learning to the process of mapping new sources of marketing information).

  • Drag and drop any data file into Datorama – Excel, TXT, JSON, and more.
  • Combine all of your marketing channels: Paid media, website and page-level analytics, social activities and more – in minutes.
  • Seamlessly integrate API-based data with data mapped by Datorama’s algorithms.
  • Mash digital marketing data easily with sales data, offline marketing data or anything else you can think of.


Generate insights at the speed of marketing.

Automated insights: In a constantly changing media and marketing landscape, speed is everything. You need to be able to make split-second decisions with confidence based on data coming from multiple sources.

  • Make complex reports that used to take hours to create in minutes.
  • Continuous, automated reporting means cleaner data.
  • Take advantage of real-time data access, alerts and KPI monitoring via event-based alerts and notifications.
  • Get media spend right: Use Datorama’s Media Cost Center to adjust complex formulas and easily determine actual spend across multiple sources of data.


Work in one end-to-end platform.

Datorama provides you with a complete, end-to-end marketing intelligence hub, enabling you to create the insights you want to see within one intuitive platform.

  • Combine, compare, and contrast different data streams to generate advanced insights and KPIs.
  • Visualize and manipulate all of your data by using plug and play widgets and reporting tools.
  • Utilize custom tags to determine full path analysis for detailed attribution modeling.
  • Run or automate KPI/goals reports, then share or embed them in just one click.


Democratize and control data access.

Put your data to work in new ways you never thought possible.
You can be confident knowing that:

  • All your data is in one place.- You decide which data channels are put together to create the big picture.
  • Your historical data remains with you no matter who your vendors and partners are.
  • All you need in order to use Datorama is a computer with a browser – there’s no complex setup process and you can access it from anywhere


Maintain secure and reliable data management.

Putting your data and your trust in one place is serious business.
Our platform is a secure cloud-based system, built to handle all of your data, no matter how delicate or complex it is. Datorama ensures:

  • Platform scalability and ease of use for all users.
  • Multilevel user authentication.
  • User role filters and limitations for different access levels.