optimization

DCO Dynamic Creative for Programmatic

Written by Guy Makmel, in programmatic creative

Sizmek released a new video which is a simple, 5 minute demonstration on how DCO for programmatic creative strategies can be implemented using the Sizmek platform. This is a great piece of collateral that demos the strength of the product. Give us five minutes, and you’ll be a believer.  

Interesting read: 50 best practices for online video

Written by Richard van den Berg, in HTML5, In-Stream Video, mobile advertising, online advertising

Last week eMarketer published this great white paper with 50 best practices that help you optimize your online video. Digital video advertising will make up nearly 12% of all digital ad spending in the US this year and is projected to grow significantly faster than search or overall display advertising for the next several years. […]

Smart Versioning – Dynamic creative

Written by Guy Makmel, in Geen categorie

  Smart Versioning (SV) and dynamic creative optimization (DCO) in general, addresses three things that drive performance: It lets you keep your campaigns fresh and timely –you can deliver a fresh message and experience every few weeks, or in real-time to react to events as they happen It lets you keep deeply personalize your creative, […]