What does soccer have to do with conversion attribution ? We were looking for a simple example to explain Multi-Touch attribution. To whom would you assign all the credits to the following goals? To the person who makes the goal (last click / impressions) or the person that gives the assists (ad views and clicks leading up to purchase)?
If you translate this to conversion attribution in digital advertising, you understand immediately that it is never the last banner, adword, or organic click that leads to the final purchase.
To give you a better overview, MediaMind provides Multi-Touch Attribution. Want to know more about this feature ? Please contact us !