online advertising

How advertisers can fight fake news instead of funding it

Written by Richard Tan, in online advertising

“Facebook has a moral duty to prioritise veracity over virality,” according to Jon Snow. The Channel Four news anchor took aim at the social network’s unwillingness to tackle the problem of fake news during a speech at the Edinburgh TV festival last week. 

Dispelling Five Myths Around Programmatic

Written by Richard van den Berg, in MDX Platform, online advertising, RTB

An increasing share of online display advertising is moving towards programmatic due to its inherent efficiency and improved performance. By 2017 59% of UK digital display ads will be traded programmatically and programmatic trading will grow to a $32.5bn industry across the UK and eight other countries according to forecaster Magna Global. However, trust in programmatic […]

Interesting read: 50 best practices for online video

Written by Richard van den Berg, in HTML5, In-Stream Video, mobile advertising, online advertising

Last week eMarketer published this great white paper with 50 best practices that help you optimize your online video. Digital video advertising will make up nearly 12% of all digital ad spending in the US this year and is projected to grow significantly faster than search or overall display advertising for the next several years. […]

Ad block: Mac OS X Mavericks in combination with Safari browser

Written by Richard Tan, in online advertising

As a result of the new release of Mac OS X and Safari browser, third party ad’s are being blocked for flash and HTML5 banners. MediaMind is looking for a solution together with Adobe. See the official statement below: Flash is currently a sandboxed plugin in OS X Mavericks, according to an Adobe blog post. […]

Why agencies prefer MediaMind over DFA for Rich Media

Written by Richard Tan, in online advertising

Sometimes we get questions from agencies that require to use DFA as their ad server, and if it’s possible to use MediaMind for their rich media & HTML5 (mobile) ads. The short answer is YES. It is possible to use MediaMind for your rich media and track with DFA tracking pixels.

The Evolution of Online Display Advertising

Written by Guy Makmel, in online advertising

An IAB video to explain the evolution of display trading in 2012. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling. This video aims to demystify the display landscape in 3 minutes!