Programmatic buying used to be something that was mostly limited to standard bannering. For rich media expandables you had to make a deal with the publisher or there was very limited inventory available for these formats. Besides the limited inventory it was also unsure if the ad was actually delivered and expanding on the page.
Recently Sizmek did a case study together with a global media agency in regards to clients using HTML5 backup ads instead of standard images. The result was that 19% of all flash impressions show standard backup images.
Publisher: Nakko Media Creative Agency: Maximum NL Adformat: Mobile Expandable banner incl video Campagne: Ministerie van Defensie – De VEVA Opleidingen
In collaboration with MEC, we have set up the first Mobile Rich Media campaign in the Netherlands on Facebook. We have used Mobile Social Media as a gateway in addition to gather fans, where we want to give the target group a relevant experience on assigning more test drives. Instead of bringing the target audience […]