Mobile Rich Media

Introducing the Mobile OrbitAd

Written by Guy Makmel, in HTML5, mobile advertising, Mobile Rich Media

Rich media in programmatic buying?

Written by Richard van den Berg, in MDX Platform, Mobile Rich Media, RTB

Programmatic buying used to be something that was mostly limited to standard bannering. For rich media expandables you had to make a deal with the publisher or there was very limited inventory available for these formats. Besides the limited inventory it was also unsure if the ad was actually delivered and expanding on the page.

19% backup images instead of HTML5

Written by Richard van den Berg, in Analytics Reporting, HTML5, MDX Platform, mobile advertising, Mobile Rich Media

Recently Sizmek did a case study together with a global media agency in regards to clients using HTML5 backup ads instead of standard images. The result was that 19% of all flash impressions show standard backup images.

Mobile Rich Media: Ministerie van Defensie – De VEVA-Opleidingen

Written by Richard Tan, in Mobile Rich Media

Publisher: Nakko Media Creative Agency: Maximum NL Adformat: Mobile Expandable banner incl video Campagne: Ministerie van Defensie – De VEVA Opleidingen

Mobile Rich Media tool for creative agencies

Written by Richard Tan, in Mobile Rich Media

Together MediaMind and Celtra offer a solution for Mobile Rich Media. Thanks to our strategic partnership we can offer a plug and play tool for creative agencies where they can develop rich media banners for smartphones and tablets with minimal knowledge of HTML5 or Javascript.

Mobile Rich Media on Facebook

Written by Richard Tan, in Mobile Rich Media

  In collaboration with MEC, we have set up the first Mobile Rich Media campaign in the Netherlands on Facebook. We have used Mobile Social Media as a gateway in addition to gatherĀ fans, where we want to give the target group a relevant experience on assigning more test drives. Instead of bringing the target audience […]