MDX Platform

Youtube video in your Sizmek ads

Written by Richard van den Berg, in Analytics Reporting, MDX Platform

We are happy to announce our new HTML5 Youtube Ad Feature. You are now able to easily include Youtube hosted video’s in your rich media creatives, and still be able to measure all video events in Sizmek. Metrics like play, pause, quartiles and unmute will give you great insight in your ad performance. All Youtube […]

Sizmek Advanced Attribution launched

Written by Richard van den Berg, in Analytics Reporting, Attribution, MDX Platform

Attribution has long been a sticky subject for marketers. In order to understand the bigger picture and the relative role that each channel plays in driving awareness and sales, marketers need much more than a “last touch”’ attribution model, which is neither accurate nor effective. We’re excited to announce the launch of Sizmek Advanced Attribution, […]

What can you do against fraud?

Written by Richard van den Berg, in Analytics Reporting, corporate, MDX Platform, RTB

Fraud is something that has always been linked to online advertisement, and all companies in the business want to do something about. AdExchanger made a series of interviews about this subject with different ad vendors, and in the latest and final edition they asked our VP of product strategy how Sizmek deals with this phenomenon. You […]

Rich media in programmatic buying?

Written by Richard van den Berg, in MDX Platform, Mobile Rich Media, RTB

Programmatic buying used to be something that was mostly limited to standard bannering. For rich media expandables you had to make a deal with the publisher or there was very limited inventory available for these formats. Besides the limited inventory it was also unsure if the ad was actually delivered and expanding on the page.

Dispelling Five Myths Around Programmatic

Written by Richard van den Berg, in MDX Platform, online advertising, RTB

An increasing share of online display advertising is moving towards programmatic due to its inherent efficiency and improved performance. By 2017 59% of UK digital display ads will be traded programmatically and programmatic trading will grow to a $32.5bn industry across the UK and eight other countries according to forecaster Magna Global. However, trust in programmatic […]

19% backup images instead of HTML5

Written by Richard van den Berg, in Analytics Reporting, HTML5, MDX Platform, mobile advertising, Mobile Rich Media

Recently Sizmek did a case study together with a global media agency in regards to clients using HTML5 backup ads instead of standard images. The result was that 19% of all flash impressions show standard backup images.

Mediamind rebrands to Sizmek and starts Open Ad Stack Initiative

Written by Richard van den Berg, in corporate, MDX Platform, MediaMind Platform

  As you probably seen in the media or in your mailbox Mediamind recently rebranded to Sizmek (pronounced as Size Mec). We also started the Open Ad Stack Initiative. The Open Ad stack initiaive is a mission to find and integrate with other like-minded tech companies that share a common goal: to enable broader options […]