HTML5

Sizmek HTML5 Authoring tool

Written by Guy Makmel, in HTML5

Sizmek improved HTML5 Ad Builder

Written by Guy Makmel, in HTML5

Sizmek improved HTML5 Ad Builder Experience new functionality, an improved interface, and 20 rich media templates to help you bring fresh creative to your programmatic campaigns. You’ll notice the change right away thanks to a luxe new color scheme. Contact us to learn more about the platform and features!

Sizmek adoption of IAB standard for HTML5 file size counting

Written by Richard Tan, in HTML5, mobile advertising

Why is it more important than ever to really look at banner weights? Campaigns are being deployed cross device more and more. Due to the shift from desktop traffic to tablet and mobile more and more publishers are putting limits on the total weight that can be loaded on their network to protect the mobile […]

H&M Video Billboard Pushdown

Written by Guy Makmel, in HTML5

Introducing autoplay video for mobile

Written by Richard Tan, in HTML5, mobile advertising, Mobile Video

Video is a must when it comes to digital advertising.  However, device manufacturers are limiting your creative options on mobile by keeping videos from automatically playing…but that’s where we come in. After all, you should be able to choose whether your video ads autoplay or not. Introducing autoplay video for mobile, the new ad feature […]

Chrome action makes move to HTML5 critical!

Written by Guy Makmel, in Flash, HTML5

  The relationship between web browser and web page has always been tumultuous. Language and protocol standards smooth over some of the roughest areas, but the brains of web developers are still crammed full with obscure rules, exceptions to those rules, and lost causes to avoid entirely. Yet even among the agitation, the basic principles […]

Introducing the Mobile OrbitAd

Written by Guy Makmel, in HTML5, mobile advertising, Mobile Rich Media

19% backup images instead of HTML5

Written by Richard van den Berg, in Analytics Reporting, HTML5, MDX Platform, mobile advertising, Mobile Rich Media

Recently Sizmek did a case study together with a global media agency in regards to clients using HTML5 backup ads instead of standard images. The result was that 19% of all flash impressions show standard backup images.