Below image shows a huge amount of data sources currently going into the Datorama platform. The list expands every day. From silo analytics to one unified Dashboard If you want to know if we can manage your data please contact us!
What does soccer have to do with conversion attribution ? We were looking for a simple example to explain Multi-Touch attribution. To whom would you assign all the credits to the following goals? To the person who makes the goal (last click / impressions) or the person that gives the assists (ad views and […]
Smart Versioning (SV) and dynamic creative optimization (DCO) in general, addresses three things that drive performance: It lets you keep your campaigns fresh and timely –you can deliver a fresh message and experience every few weeks, or in real-time to react to events as they happen It lets you keep deeply personalize your creative, […]