External articles

10 Digital Marketers on Top Talking Points from Dmexco 2017

Written by Richard Tan, in External articles

David Gosen, GM EMEA at Sizmek: “Facebook’s new brand safety features continue to be one of the bigger stories to come out of dmexco and reaffirmed just how imperative ad placement is. This is not an issue that’s going to go away, and we’re certain to see other tech companies making a media splash for […]

Being seen: Reducing the risks around viewability

Written by Richard van den Berg, in Analytics Reporting, External articles, Viewability

Viewability is a very helpful tool for marketeers to determine where your ads are being served and maybe even more important; where they aren’t being served. But is can also scare people into ill-informed decisions. The following article discusses this topic and gives some great advice on how to use viewability data to actually optimize your media.

Conversion attribution model – Why last click doesn’t work

Written by Richard van den Berg, in Analytics Reporting, External articles

Last click as conversion attribution model has been around for a long time. Maybe for too long! The principle that the last click gets al the credit is outdated, especially with the ever growing online environment of today. Something MediaMind found out a long time ago. Read this interesting article on Portent.com and find out […]

Nissan iPad App – Self healing paint ad

Written by Richard Tan, in External articles

  Nice article about a the Nissan iPad App ad. Click here to read the article.

Samsung and DG Bring Online News Portals to the New Samsung Smart TV

Written by Richard Tan, in External articles

  DG MediaMind and Starcom Mediavest Group teams transformed the interface of the elpais.com and as.com portals, making the Samsung Smart TV F8000 their new home. Once inside the site, users could decide to interact creatively and use their mobile devices or tablets as a remote control.  The format provides a genuine multiscreen experience, allowing interaction with […]

Personalized Ads—How to Do it Right

Written by Richard Tan, in External articles

  A interesting article about retargeting with dynamic banners. The article discusses why it is not always effective and how to make it effective. Read more about the article here !