Datorama platform

IBM optimizes its performance at scale with Datorama

Written by Richard Tan, in Datorama platform

An industry giant, IBM is a Fortune 100 company with vast amounts of data scaled across a diverse marketing and analytics organization. 

The Datorama Digest

Written by Richard van den Berg, in Datorama platform

In an effort to keep you updated with interesting marketing news, upcoming educational programs, customer stories, successes, and advice, we’ve launched The Datorama Digest. To stay updated about the above; but also on new Datorama product features, tips and tricks, and new ways to get value from Datorama keep an eye on our blog, or contact us […]

Ask Datorama anything

Written by Guy Makmel, in Analytics Reporting, Datorama platform

Imagine if all you needed to analyze your marketing data was a question. We built Datorama to take the pain out of data integration and analysis, by providing a single source of truth to help you understand and act on your total marketing performance. In the continuation of that mission, we’re introducing a new feature […]

Forrester TEI: Measuring the Benefits of Datorama

Written by Guy Makmel, in Datorama platform

Enterprise organization sees massive $9.8MM benefit and 25% conversion rate increase using Datorama Companies that are integrating all of their marketing data are seeing quantifiable gains. In fact, they’re downright huge. Businesses working with Datorama are experiencing millions of dollars of profit-driven value and double digit increases in campaign conversions and marketing spend savings. In […]

Gartner Names Datorama a 2016 Cool Vendor

Written by Richard van den Berg, in Datorama platform, Marketing data management

Every year, Gartner recognizes a select number of Cool Vendors in key technology areas through a series of research reports that highlight their innovative approaches to solving persistent customer challenges. For marketing technologies Datorama was included as a cool vendor! Want to know why Datorama is cool? Read the report here or contact us.