NEWS

MediaMind – Platform

Written by Richard Tan, in MediaMind Platform

De Persgroep Takeover – The Hobbit

Written by Richard Tan, in Rich Media Demo's

 

  • Agency: iProspect Belgium
  • Creative Agency: Seven Productions BE
  • Advertiser: 20th Century Fox Theatrical
  • Campaign: The Hobbit
  • Format: Takeover

IGN Billboard + Wallpaper

Written by Richard Tan, in Rich Media Demo's

Roof-Top ad – Pay Per View concept

Written by Richard Tan, in Rich Media Demo's

5 important metrics for display advertising

Written by Richard Tan, in MediaMind Platform

Smart Versioning – Dynamic creative

Written by Guy Makmel, in Geen categorie

 

Smart Versioning (SV) and dynamic creative optimization (DCO) in general, addresses three things that drive performance:

  1. It lets you keep your campaigns fresh and timely –you can deliver a fresh message and experience every few weeks, or in real-time to react to events as they happen
  2. It lets you keep deeply personalize your creative, whether you’re running an upper funnel prospecting campaign and want to deliver different messaging to your different audience segments, or geo-locations, to running a lower-funnel retargeting campaign, where personalization can happen at the product, or category level. Relevance drives performance
  3. It lets you lead with your best creative idea for each audience. Run creative experimentation, and let the automated creative optimization engine ensure that your winning creative concept always comes to the forefront. Get both the learning without sacrificing performance

It does all this in a highly scalable fashion – so that you can get to market quicker than you would versus other competitors – owing to efficiencies gained from our streamlined tool workflow and highly experienced account management team – and it lets you achieve all this in a manner that is highly economical for both media and creative agencies.

MediaMind Training Zone

Written by Richard Tan, in MediaMind Platform

training

 

Follow Live Training Webinars from MediaMind, login into MediaMind and go to Need Help?/Live Online Courses for more information.

Adjusted Unique Metrics reports

Written by Richard Tan, in Analytics Reporting

A short video that explains what Adjusted Unique metrics reports are in MediaMind.