Ad block: Mac OS X Mavericks in combination with Safari browser

Written by Richard Tan, in online advertising


As a result of the new release of Mac OS X and Safari browser, third party ad’s are being blocked for flash and HTML5 banners.

MediaMind is looking for a solution together with Adobe.

See the official statement below:

Flash is currently a sandboxed plugin in OS X Mavericks, according to an Adobe blog post. Using the OS’ App Sandbox feature, Adobe says it has been able to limit Flash’s file read/write access and what assets the plugin can find in the first place. It can no longer reach local connections to device resources and IPC (interprocess communications) channels, for instance, and network privileges are restricted such that Flash-based malware can’t communicate with servers set up by hackers.

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Why agencies prefer MediaMind over DFA for Rich Media

Written by Richard Tan, in online advertising

Sometimes we get questions from agencies that require to use DFA as their ad server, and if it’s possible to use MediaMind for their rich media & HTML5 (mobile) ads.

The short answer is YES. It is possible to use MediaMind for your rich media and track with DFA tracking pixels.

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The Evolution of Online Display Advertising

Written by Guy Makmel, in online advertising

An IAB video to explain the evolution of display trading in 2012. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling. This video aims to demystify the display landscape in 3 minutes!

H&M – HTML5 Slider Ad

Written by Guy Makmel, in cross device ads, HTML5

Our new HTML5 ad allows publishers to introduce Native Ads. Adfactor used this format to launch the new H&M Fall 2013 campaign. Check out our new HTML5 slider. Publishers can contact us to test this format. All sizes and settings are completely flexible according publisher specs. The slider is cross device compatible (tablet and desktop).

H& M HTML5 Slider


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Percy Jackson: Sea of Monsters – HPTO

Written by Richard Tan, in Rich Media Demo's



  • Agency: Isobar Belgium
  • Creative Agency: Seven Productions BE
  • Advertiser: 20th Century Fox Theatrical
  • Campaign: Percy Jackson: Sea of Monsters
  • Format: Homepage Takeover

Pacific Rim – Prestitial

Written by Richard Tan, in Rich Media Demo's


  • Agency: iProspect NL
  • Creative Agency: Seven Productions BE
  • Advertiser: Warner Bros
  • Campaign: Pacific Rim
  • Format: Prestitial

Despicable Me 2 – Takeover

Written by Richard Tan, in Rich Media Demo's

MSN ES – Ford Slider/Storyboard

Written by Richard Tan, in Rich Media Demo's


  • Agency: MSN ES
  • Creative Agency: MSN ES
  • Advertiser: Ford
  • Campaign: Ford – Go Further_Storyboard_Masthead_May13
  • Format: MSN Storyboard/Slider