NEWS

The Evolution of Online Display Advertising

Written by Guy Makmel, in online advertising


An IAB video to explain the evolution of display trading in 2012. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling. This video aims to demystify the display landscape in 3 minutes!

H&M – HTML5 Slider Ad

Written by Guy Makmel, in cross device ads, HTML5


Our new HTML5 ad allows publishers to introduce Native Ads. Adfactor used this format to launch the new H&M Fall 2013 campaign. Check out our new HTML5 slider. Publishers can contact us to test this format. All sizes and settings are completely flexible according publisher specs. The slider is cross device compatible (tablet and desktop).

H& M HTML5 Slider

 

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Percy Jackson: Sea of Monsters – HPTO

Written by Richard Tan, in Rich Media Demo's

 

 

  • Agency: Isobar Belgium
  • Creative Agency: Seven Productions BE
  • Advertiser: 20th Century Fox Theatrical
  • Campaign: Percy Jackson: Sea of Monsters
  • Format: Homepage Takeover

Pacific Rim – Prestitial

Written by Richard Tan, in Rich Media Demo's

 

  • Agency: iProspect NL
  • Creative Agency: Seven Productions BE
  • Advertiser: Warner Bros
  • Campaign: Pacific Rim
  • Format: Prestitial

Despicable Me 2 – Takeover

Written by Richard Tan, in Rich Media Demo's

MSN ES – Ford Slider/Storyboard

Written by Richard Tan, in Rich Media Demo's

 

  • Agency: MSN ES
  • Creative Agency: MSN ES
  • Advertiser: Ford
  • Campaign: Ford – Go Further_Storyboard_Masthead_May13
  • Format: MSN Storyboard/Slider

Nissan iPad App – Self healing paint ad

Written by Richard Tan, in External articles

 

Nice article about a the Nissan iPad App ad. Click here to read the article.

New Rich Media format: InRead

Written by Richard Tan, in Rich Media Demo's

 

We would like to introduce our new rich media format called In-Read.

When you scroll down on the page the video will appear with the sound muted. When your mouse is on the video the sound will start playing. Once the video is done playing, the ad will collapse.

 

Interested in Creative Production? Ask for a quote!