The last view years we’ve seen a big shift of display dollars going from traditional media buying to exchanges. Most campaigns though were performance driven with basic creatives. One of the reasons that branding campaigns are not execute via programmatic buying is the lack of creative possibilities. Now that the industry is more mature its time to enable Rich Media and Video for desktop and mobile via programmatic channels.
The big DSP/SSP platforms out there like AppNexus, MediaMath, Turn and so on started to support a variety of valuable rich media ad formats on desktop and mobile devices. While Support means that they serve Rich Media tags the real execution happens on ad management systems like MediaMind. MediaMind hosts and serves the actual Rich Media creatives. And of course lets not forget analytics as there more metrics available for rich media ad units.
If you are an agency or publisher that is already connected to ad exchanges (DSP/SSP) and wants to expand your programmatic buying with Rich Media ads please contact us.
See how it works and download the PDF.