NEWS

Rich Media via programmatic buying (RTB)

Written by Richard van den Berg, in MediaMind Platform, RTB

RTB

The last view years we’ve seen a big shift of display dollars going from traditional media buying to exchanges. Most campaigns though were performance driven with basic creatives. One of the reasons that branding campaigns are not execute via programmatic buying is the lack of creative possibilities. Now that the industry is more mature its time to enable Rich Media and Video for desktop and mobile via programmatic channels.

The big DSP/SSP platforms out there like AppNexus, MediaMath, Turn and so on started to support a variety of valuable rich media ad formats on desktop and mobile devices. While Support means that they serve Rich Media tags the real execution happens on ad management systems like MediaMind. MediaMind hosts and serves the actual Rich Media creatives. And of course lets not forget analytics as there more metrics available for rich media ad units.

If you are an agency or publisher that is already connected to ad exchanges (DSP/SSP) and wants to expand your programmatic buying with Rich Media ads please contact us.

See how it works and download the PDF.

Rich Media on Facebook, Twitter and other social networks

Written by Richard Tan, in HTML5, MediaMind Platform, Republic Project, Rich Media Demo's

Want to run Rich Media on Facebook, Twitter and other social networks? We would like to introduce Republic Project, a platform that represents the next step in rich media brand exposure across social, mobile/tablet and desktop. It allows you to spread interactive rich media posts via paid and earned media across Facebook (timeline), Twitter and other social networks.

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MediaMind Analytics: Data daily reporting set to unlimited

Written by Richard Tan, in Analytics Reporting

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Previously the agencies can collect data up to 45 days back when running a report on daily level within MediaMind Analytics. We are happy to announce that from now on the daily data is set to unlimited.

This means that the agencies can run their reports on daily level unlimitedly. For example if a campaign has run for 4 months, you will be able to run the report on daily level for this whole period.

Feel free to contact us if you have any further questions regarding this feature.

Conversion attribution model – Why last click doesn’t work

Written by Richard van den Berg, in Analytics Reporting, External articles

Game over

Last click as conversion attribution model has been around for a long time. Maybe for too long! The principle that the last click gets al the credit is outdated, especially with the ever growing online environment of today. Something MediaMind found out a long time ago.

Read this interesting article on Portent.com and find out why LCA is dead.

Want to see what MediaMind can offer with our conversion attribution and other vast analytics options? Please feel free to contact us.

The metrics of MediaMind

Written by Richard van den Berg, in Analytics Reporting, cross device ads, HTML5

metrics 1

What is possible with MediaMind and why can this help you make the most of your online campaigns?

To make this easier to understand we made an overview with some of the best features of MediaMind. You can find this interactive slide below.

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HTML5 Scratch and Reveal Ad

Written by Richard Tan, in HTML5, Rich Media Demo's

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We are happy to announce the introduction of the new HTML5 Scratch and Reveal ad

The HTML5 Scratch and Reveal ad allows the developer to simulate a scratch effect, letting the user scratch away a top layer to reveal a separate image below.

The Scratch and Reveal ad is supported on the following platforms and web browsers: Win XP, Win7, Win8, Mac OS 10.5+, IE 7+, Safari 4+, FireFox, Chrome ,Mobile, Tablet

Please click on the following URL to see the demo and If you would like to know more about this format feel free to contact us.

Assassin’s Creed IV: Black Flag – Interactive HPTO

Written by Richard Tan, in Rich Media Demo's


 

Interactive HPTO that we ran on HLN.be for the upcoming game Assassin’s Creed IV: Black Flag

  • Agency: De Persgroep Belgium
  • Creative Agency: Seven Productions BE
  • Advertiser: Ubisoft
  • Campaign: Assassin’s Creed IV: Black Flag
  • Format: Interactive Homepage Takeover

Introducing: The Adobe Edge HTML5 Billboard Template

Written by Richard Tan, in HTML5

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We are pleased to announce our new Adobe Edge HTML5 Billboard template !

The advantages of this billboard template is that it can run on several devices such as desktop, tablet and on mobile devices.

The Adobe Edge HTML5 billboard template also includes a close button which works on all devices. Please find here a preview of the HTML5 billboard ad.

The template is available for download on our template section and if you would like to know more about our Adobe Edge Billboard template feel free to contact us