NEWS

Video Viewability is here !

Written by Richard Tan, in In-Stream Video, Video viewability

YuMe_Ad_Visibility[1]Origin

With Sizmek’s newly expanded viewability capabilities, you can monitor your multichannel campaigns across display, mobile, and video. Video Viewability provides all the benefits of Sizmek’s viewability and reporting, with special video-only metrics that provide vital insights into your campaigns.

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Introducing the Mobile OrbitAd

Written by Guy Makmel, in HTML5, mobile advertising, Mobile Rich Media

OrbitAD

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Sizmek Advanced Attribution launched

Written by Richard van den Berg, in Analytics Reporting, Attribution, MDX Platform

attribution

Attribution has long been a sticky subject for marketers. In order to understand the bigger picture and the relative role that each channel plays in driving awareness and sales, marketers need much more than a “last touch”’ attribution model, which is neither accurate nor effective.

We’re excited to announce the launch of Sizmek Advanced Attribution, a tool that extends and differentiates our current attribution offering, and will enable marketers to accurately measure which marketing events delivered results.

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What can you do against fraud?

Written by Richard van den Berg, in Analytics Reporting, corporate, MDX Platform, RTB

Fraud is something that has always been linked to online advertisement, and all companies in the business want to do something about. AdExchanger made a series of interviews about this subject with different ad vendors, and in the latest and final edition they asked our VP of product strategy how Sizmek deals with this phenomenon.

You can read this interesting article here. Want to learn more about the possibilities of the Sizmek platform please contact us!

Rich media in programmatic buying?

Written by Richard van den Berg, in MDX Platform, Mobile Rich Media, RTB

Programmatic buying used to be something that was mostly limited to standard bannering. For rich media expandables you had to make a deal with the publisher or there was very limited inventory available for these formats. Besides the limited inventory it was also unsure if the ad was actually delivered and expanding on the page.

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Dispelling Five Myths Around Programmatic

Written by Richard van den Berg, in MDX Platform, online advertising, RTB

An increasing share of online display advertising is moving towards programmatic due to its inherent efficiency and improved performance. By 2017 59% of UK digital display ads will be traded programmatically and programmatic trading will grow to a $32.5bn industry across the UK and eight other countries according to forecaster Magna Global.

However, trust in programmatic buying has a long way to go. According to an April 2014 polling by STRATA, just 12% of US senior ad agency executives said they trusted programmatic buying to properly or accurately execute their ad orders and 58% remained undecided.

Here are five common misconceptions about programmatic trading and how they can be dispelled.

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HLS video streaming format now also available in Sizmek

Written by Guy Makmel, in In-Stream Video

HLS

Lets first explain the meaning of HLS

HLS stands for HTTP Live Streaming and is Apple’s proprietary streaming format based on MPEG2-TS. It’s popular since it provides the only way to deliver advanced streaming to iOS devices. It often mistakenly gets defined as HTML5 streaming, but is not part of HTML5.

So what is HLS good for? Why not just use mp4?

Visualise someone riding around San Francisco in a bus. As the bus drives around, they move from WiFi, to 3G to 4G LTE to Edge (anyone remember that? it’s slow). Their internet connection changes as they move about. HLS allows the bit rate quality of the stream to rapidly adjust to the user’s bandwidth.

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19% backup images instead of HTML5

Written by Richard van den Berg, in Analytics Reporting, HTML5, MDX Platform, mobile advertising, Mobile Rich Media

Flash - HTML5

Recently Sizmek did a case study together with a global media agency in regards to clients using HTML5 backup ads instead of standard images. The result was that 19% of all flash impressions show standard backup images.
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