NEWS

Chrome action makes move to HTML5 critical!

Written by Guy Makmel, in Flash, HTML5

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The relationship between web browser and web page has always been tumultuous. Language and protocol standards smooth over some of the roughest areas, but the brains of web developers are still crammed full with obscure rules, exceptions to those rules, and lost causes to avoid entirely. Yet even among the agitation, the basic principles of the relationship have always been clear – it’s the browser’s responsibility to make the act of browsing fade into the background, and it’s the duty of the web page to entertain, educate, and work on the user’s behalf.

With its announcement that Chrome will “intelligently pause” Flash content to preserve battery life, Google seems to have stepped over this traditional line, asserting control over page content. This new level of control is significant. Learn more!

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Magazine: Marketing dashboards and data management

Written by Guy Makmel, in Marketing data management

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We published a Flipboard magazine where we share articles about big data, marketing data management and interactive dashboards. Learn more!

 

 

Video Viewability is here !

Written by Richard Tan, in In-Stream Video, Video viewability

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With Sizmek’s newly expanded viewability capabilities, you can monitor your multichannel campaigns across display, mobile, and video. Video Viewability provides all the benefits of Sizmek’s viewability and reporting, with special video-only metrics that provide vital insights into your campaigns.

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Introducing the Mobile OrbitAd

Written by Guy Makmel, in HTML5, mobile advertising, Mobile Rich Media

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Sizmek Advanced Attribution launched

Written by Richard van den Berg, in Analytics Reporting, Attribution, MDX Platform

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Attribution has long been a sticky subject for marketers. In order to understand the bigger picture and the relative role that each channel plays in driving awareness and sales, marketers need much more than a “last touch”’ attribution model, which is neither accurate nor effective.

We’re excited to announce the launch of Sizmek Advanced Attribution, a tool that extends and differentiates our current attribution offering, and will enable marketers to accurately measure which marketing events delivered results.

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What can you do against fraud?

Written by Richard van den Berg, in Analytics Reporting, corporate, MDX Platform, RTB

Fraud is something that has always been linked to online advertisement, and all companies in the business want to do something about. AdExchanger made a series of interviews about this subject with different ad vendors, and in the latest and final edition they asked our VP of product strategy how Sizmek deals with this phenomenon.

You can read this interesting article here. Want to learn more about the possibilities of the Sizmek platform please contact us!

Rich media in programmatic buying?

Written by Richard van den Berg, in MDX Platform, Mobile Rich Media, RTB

Programmatic buying used to be something that was mostly limited to standard bannering. For rich media expandables you had to make a deal with the publisher or there was very limited inventory available for these formats. Besides the limited inventory it was also unsure if the ad was actually delivered and expanding on the page.

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Dispelling Five Myths Around Programmatic

Written by Richard van den Berg, in MDX Platform, online advertising, RTB

An increasing share of online display advertising is moving towards programmatic due to its inherent efficiency and improved performance. By 2017 59% of UK digital display ads will be traded programmatically and programmatic trading will grow to a $32.5bn industry across the UK and eight other countries according to forecaster Magna Global.

However, trust in programmatic buying has a long way to go. According to an April 2014 polling by STRATA, just 12% of US senior ad agency executives said they trusted programmatic buying to properly or accurately execute their ad orders and 58% remained undecided.

Here are five common misconceptions about programmatic trading and how they can be dispelled.

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