Viewability is a very helpful tool for marketeers to determine where your ads are being served and maybe even more important; where they aren’t being served. But is can also scare people into ill-informed decisions.
The following article discusses this topic and gives some great advice on how to use viewability data to actually optimize your media.
We are happy to announce our new HTML5 Youtube Ad Feature. You are now able to easily include Youtube hosted video’s in your rich media creatives, and still be able to measure all video events in Sizmek.
Metrics like play, pause, quartiles and unmute will give you great insight in your ad performance. All Youtube video paramaters are supported and the video player is fully customizable so it will look great in your ad.
For more info regarding this new feature contact us at firstname.lastname@example.org
Why is it more important than ever to really look at banner weights?
Campaigns are being deployed cross device more and more. Due to the shift from desktop traffic to tablet and mobile more and more publishers are putting limits on the total weight that can be loaded on their network to protect the mobile data use of its users and to minimise the total effect on the loading times of websites.
Due to this change we have compiled a document with suggestions on how to optimize the weight and performance of the banners.
Please refer to the downloads below for more information:
Starting the 1st of February Sizmek would adhere to the IAB HTML5 guidelines. Please find below the official notification.
In the past clicks was the metric that helps determine the success of your display campaigns. With the rise of mobile and in-app advertising this is no longer the case. Not just clicks but the actual conversions are driving real results and the success of your campaigns.
To find out more regarding this topic, please read the following article here
Video is a must when it comes to digital advertising. However, device manufacturers are limiting your creative options on mobile by keeping videos from automatically playing…but that’s where we come in. After all, you should be able to choose whether your video ads autoplay or not.
Introducing autoplay video for mobile, the new ad feature that empowers you to choose what’s best for your mobile campaigns. Sizmek Ad Builder for HTML5 allows you to create soundless animation that begins on ad load. Now you can decide if you want video in your ads to start automatically on mobile, as opposed to letting hardware makers determine it for you.
Read more about Sizmek’s autoplay functionality here