NEWS

10 Digital Marketers on Top Talking Points from Dmexco 2017

Written by Richard Tan, in External articles

David Gosen, GM EMEA at Sizmek: “Facebook’s new brand safety features continue to be one of the bigger stories to come out of dmexco and reaffirmed just how imperative ad placement is. This is not an issue that’s going to go away, and we’re certain to see other tech companies making a media splash for all the wrong reasons before the problem is solved.

“For too long, the industry has sat on its laurels and focused on trying to win back consumers following brand safety breaches, rather than avoiding them in the first place. But brand safety needs to be about prevention, not cure.

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IBM optimizes its performance at scale with Datorama

Written by Richard Tan, in Datorama platform

An industry giant, IBM is a Fortune 100 company with vast amounts of data scaled across a diverse marketing and analytics organization.  Read more

Predictive Markting by Rocket Fuel

Written by Guy Makmel, in Geen categorie

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Blockchain – Knowing your Consumer

Written by Richard Tan, in Adtech

Sizmek and Rocket Fuel

Written by Guy Makmel, in corporate

This week, Sizmek and Rocket Fuel came together, to create the industry’s largest independent buy-side platform. We’re excited about the possibilities for you – including the unparalleled ability to maximize your campaign performance. Our teams are already hard at work to merge our businesses and to begin delivering new value to our customers like you.

Crowned by Adweek as the new “formidable ad tech force,” This union combines Sizmek’s strength in data enablement and creative optimization across your entire media plan with Rocket Fuel’s AI-enabled predictive decisioning and media execution technologies. Soon, you will have access to a more integrated, full-funnel solution that addresses key performance objectives encompassing the entire media lifecycle and across the entire customer journey.

How advertisers can fight fake news instead of funding it

Written by Richard Tan, in online advertising

“Facebook has a moral duty to prioritise veracity over virality,” according to Jon Snow.

The Channel Four news anchor took aim at the social network’s unwillingness to tackle the problem of fake news during a speech at the Edinburgh TV festival last week.  Read more

Sizmek HTML5 Authoring tool

Written by Guy Makmel, in HTML5

The Datorama Digest

Written by Richard van den Berg, in Datorama platform

In an effort to keep you updated with interesting marketing news, upcoming educational programs, customer stories, successes, and advice, we’ve launched The Datorama Digest.

To stay updated about the above; but also on new Datorama product features, tips and tricks, and new ways to get value from Datorama keep an eye on our blog, or contact us to receive the digist every month in your inbox.

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