September 2017

Rocket Fuel with IBM Watson – Powering the Future with AI to AI

Written by Richard Tan, in Rocket Fuel

Artificial Intelligence to Artificial Intelligence Artificial Intelligence is transforming almost every industry on the planet. From cars to healthcare to marketing, AI mimics the cognitive way our brains work by learning and problem solving. For almost 10 years, AI has been at the core of Rocket Fuel, and as with any AI, the longer it […]

10 Digital Marketers on Top Talking Points from Dmexco 2017

Written by Richard Tan, in External articles

David Gosen, GM EMEA at Sizmek: “Facebook’s new brand safety features continue to be one of the bigger stories to come out of dmexco and reaffirmed just how imperative ad placement is. This is not an issue that’s going to go away, and we’re certain to see other tech companies making a media splash for […]

IBM optimizes its performance at scale with Datorama

Written by Richard Tan, in Datorama platform

An industry giant, IBM is a Fortune 100 company with vast amounts of data scaled across a diverse marketing and analytics organization. 

Blockchain – Knowing your Consumer

Written by Richard Tan, in Adtech

Sizmek and Rocket Fuel

Written by Guy Makmel, in corporate

This week, Sizmek and Rocket Fuel came together, to create the industry’s largest independent buy-side platform. We’re excited about the possibilities for you – including the unparalleled ability to maximize your campaign performance. Our teams are already hard at work to merge our businesses and to begin delivering new value to our customers like you. […]

How advertisers can fight fake news instead of funding it

Written by Richard Tan, in online advertising

“Facebook has a moral duty to prioritise veracity over virality,” according to Jon Snow. The Channel Four news anchor took aim at the social network’s unwillingness to tackle the problem of fake news during a speech at the Edinburgh TV festival last week.