March 2016

Introducing MDX NXT Video

Written by Guy Makmel, in Geen categorie

Being seen: Reducing the risks around viewability

Written by Richard van den Berg, in Analytics Reporting, External articles, Viewability

Viewability is a very helpful tool for marketeers to determine where your ads are being served and maybe even more important; where they aren’t being served. But is can also scare people into ill-informed decisions. The following article discusses this topic and gives some great advice on how to use viewability data to actually optimize your media.