July 2015

Conversions over clicks: How mobile app developers can drive results for advertisers

Written by Richard Tan, in Conversions, mobile advertising

In the past clicks was the metric that helps determine the success of your display campaigns. With the rise of mobile and in-app advertising this is no longer the case. Not just clicks but the actual conversions are driving real results and the success of your campaigns. To find out more regarding this topic, please […]

Introducing autoplay video for mobile

Written by Richard Tan, in HTML5, mobile advertising, Mobile Video

Video is a must when it comes to digital advertising.  However, device manufacturers are limiting your creative options on mobile by keeping videos from automatically playing…but that’s where we come in. After all, you should be able to choose whether your video ads autoplay or not. Introducing autoplay video for mobile, the new ad feature […]