June 2014

19% backup images instead of HTML5

Written by Richard van den Berg, in Analytics Reporting, HTML5, MDX Platform, mobile advertising, Mobile Rich Media

Recently Sizmek did a case study together with a global media agency in regards to clients using HTML5 backup ads instead of standard images. The result was that 19% of all flash impressions show standard backup images.

Interesting read: 50 best practices for online video

Written by Richard van den Berg, in HTML5, In-Stream Video, mobile advertising, online advertising

Last week eMarketer published this great white paper with 50 best practices that help you optimize your online video. Digital video advertising will make up nearly 12% of all digital ad spending in the US this year and is projected to grow significantly faster than search or overall display advertising for the next several years. […]