January 2014

Rich Media via programmatic buying (RTB)

Written by Richard van den Berg, in MediaMind Platform, RTB

The last view years we’ve seen a big shift of display dollars going from traditional media buying to exchanges. Most campaigns though were performance driven with basic creatives. One of the reasons that branding campaigns are not execute via programmatic buying is the lack of creative possibilities. Now that the industry is more mature its […]

Rich Media on Facebook, Twitter and other social networks

Written by Richard Tan, in HTML5, MediaMind Platform, Republic Project, Rich Media Demo's

Want to run Rich Media on Facebook, Twitter and other social networks? We would like to introduce Republic Project, a platform that represents the next step in rich media brand exposure across social, mobile/tablet and desktop. It allows you to spread interactive rich media posts via paid and earned media across Facebook (timeline), Twitter and other social […]

MediaMind Analytics: Data daily reporting set to unlimited

Written by Richard Tan, in Analytics Reporting

  Previously the agencies can collect data up to 45 days back when running a report on daily level within MediaMind Analytics. We are happy to announce that from now on the daily data is set to unlimited. This means that the agencies can run their reports on daily level unlimitedly. For example if a […]

Conversion attribution model – Why last click doesn’t work

Written by Richard van den Berg, in Analytics Reporting, External articles

Last click as conversion attribution model has been around for a long time. Maybe for too long! The principle that the last click gets al the credit is outdated, especially with the ever growing online environment of today. Something MediaMind found out a long time ago. Read this interesting article on Portent.com and find out […]

The metrics of MediaMind

Written by Richard van den Berg, in Analytics Reporting, cross device ads, HTML5

What is possible with MediaMind and why can this help you make the most of your online campaigns? To make this easier to understand we made an overview with some of the best features of MediaMind. You can find this interactive slide below.

HTML5 Scratch and Reveal Ad

Written by Richard Tan, in HTML5, Rich Media Demo's

We are happy to announce the introduction of the new HTML5 Scratch and Reveal ad The HTML5 Scratch and Reveal ad allows the developer to simulate a scratch effect, letting the user scratch away a top layer to reveal a separate image below. The Scratch and Reveal ad is supported on the following platforms and web […]